Get your digital marketing flywheel turning with our SEO, PPC, email, and content marketing strategies. We have provided digital marketing services since the 1990s, even before Google was founded. Our expertise has allowed us to successfully navigate every new strategy and change in the industry, ensuring our clients’ continued growth. Every industry and market has unique challenges and varying degrees of competition. That’s why we don’t do generic, one-size-fits-all SEO solutions. We strive to understand your business and your target audience so your strategy is unique to you and your goals.
They’re just not as instant as writing spam comments or buying a bunch of links from Fiverr. In the ideal world, all you would need to earn quality backlinks would be to create great content. A great place to start is a keyword research tool where you can look specifically for “question” keywords. As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword. Title tag and meta description are HTML elements that represent the title and description of the page.
- Use Keywords Everywhere, Ahrefs, Semrush, or Google Search to research high-volume, low-competition search queries relevant to your business and target audience.
- Before you do any of that, you have to first understand your website’s goals to execute a strategic SEO plan.
- You’ll get a list of issues to fix ranked based on importance and detailed insight into why those issues matter to prepare you for the future.
- Without proper keyword optimization, you’ll miss out on the valuable traffic and leads that come from targeting terms related to your core offerings and business objectives.
- In simple terms, when you search for something online, search engines sift through their index to find relevant pages.
Typically, a person using Google is looking to learn something new, buy something, or try to navigate somewhere. Remember that Google is trying to find the best content for its users. To do this effectively, they need to know what the user is looking for. Some keywords entered into Google can have different intentions, meaning the buyer is looking for something different than what you expect.
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Pages containing identical or quite similar content can confuse search engines. They often find it nearly impossible to display any BHS Links of those pages at all. If search engines do find them, your website could be penalized. But it really depends on the extent of duplication and the context surrounding it.
You’ll want to optimize your website like any other company out there but then focus more on local directories and local content. There is a high return on investment for achieving that status, and it’s possible to reach it with high-quality content showcasing your expertise. However, ignoring comments or disabling them completely has downsides. While many of these people might just be casual readers, some might actually be potential customers thinking about spending money. If a marketing blog says that something is true, always look for examples where someone did the opposite and still succeeded.
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The relevancy of the content to what the user is searching for is the number one SEO factor. By analyzing the behavior of millions of searchers, Google knows what type of content they expect to see for a particular query. Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to influence your website’s ranking position is by using off-site SEO factors. SEO Can Put You Ahead of The Competition – If two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales. This means you can get more traffic… without needing higher rankings. When you improve your organic click-through rate more people will click on your site in the search results.
Off-page SEO is another process of improving your rank on the search engine results page. It also helps to strengthen the credibility of your website and build a sense of domain authority and trustworthiness. Other benefits of off-page SEO are an increase in traffic, page rank, and brand awareness. That being said, do brush up on concepts such as title tag, meta description, URL structure, header tags, and HTML/ XML sitemaps, before beginning the SEO tutorial. Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results.