Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders, in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence. Let’s start with some stats that prove SEO is still a robust marketing channel. They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space keeps evolving. Internal links help readers find additional useful information on your site, and outbound links to respected sources add context and build trust.
Voice search optimization: prepare for the future
A link enables users to navigate to websites, social networks, and apps. Links play a critical role in how search engines evaluate and rank websites. The process of discovering any relevant topics, subjects, and terms searchers enter into search engines, as well as the volume and competition level of those terms. This practice is made possible by a variety of free and paid tools. Webpages that are created to rank in search engines for specific keywords only for the purpose of redirecting users who click on that page to a different website. For most organizations, an effective marketing strategy focuses on both SEO and SEM because the two processes complement each other.
I made sure to only write guest posts for quality sites in my niche. I was just browsing around your resources page today, and among the lists of great resources, were some broken links. Finally, I emailed everyone that linked to the infographic to let them know the image wasn’t working anymore. I also let them know that my infographic would make a great replacement for the BlueGlass one. Link roundups are daily, weekly or monthly blog posts that link to outstanding content.
Google algorithm
By leveraging both, businesses can maximize their visibility and reach on search engines. On-page SEO is crucial for any website looking to improve its online visibility and drive more traffic. By optimizing individual web pages, you can increase your chances of ranking higher in search engines and attracting more qualified leads. On-page SEO involves optimizing various elements such as title tags, meta descriptions, header tags, and content to improve search engine rankings.
Quality, well-structured content
When your listing appears on Maps, you’re not just gaining visibility—you’re positioning your business to capture high-intent customers at the exact moment they’re ready to act. According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase. These numbers highlight the immense power of Google Maps as a driver of local business growth. A meta description should ideally be between 150 and 160 characters long. This length gives you enough room to communicate the page’s value while making sure your message stays intact on both desktop and mobile search results without being truncated.
If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. These elements can change an article from “just another blog post” into a resource that has a better chance of ranking high on search results. Topic clustering is a technique that structures content around primary topics and links related pages in a manner that reflects expertise. For instance, in the query “Can you get medicine for someone at a pharmacy?
SEO focuses on organic rankings, while SEM involves paid advertising. SEO builds long-term growth, whereas SEM delivers immediate but short-term results. Whether you’re a beginner or an experienced professional, this course will help you SEO Anomaly learn what is SEO as it is an important part of digital marketing. Now, you’re ready to start practicing SEO on your site — and SEO.com can help.
- As we stated previously, SEO is an acronym and abbreviation for search engine optimization.
- As one of the most important ranking factors in SEO, off-page optimization is critical to include in your SEO checklist.
- By building content around real-world context, defined entities, and clear intent, you naturally stay aligned with how search algorithms evolve.
With a keyword like “flower shops near Harrisburg, PA,” you know exactly what your audience hopes to find. They could be looking for different types of flowers, like the meaning of the word flower or the local flower shop down the street. As stated previously, the optimization or “O” part of SEO is essential to your company’s online success.
Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google. Keyword research helps you find the words that people search for when looking for content like yours. You can then write blog posts about the right topics and use these keywords in your posts to get more traffic from search engines such as Google. The important optimization part of the content is matching user search intent.